Practical articles on digital strategy, web design, SEO, social media and growth.
6 articles
Digital Strategy
The most expensive mistakes in a website project are usually made in the first week — before a single screen is designed.
Web Design & Development
Responsible breakpoints fix layout. They do not fix a navigation model, a content order or a form that was designed for a desktop in the first place.
Search & SEO
New websites start with no history. The order in which you do the work determines how quickly search engines trust it.
Social Media
Most brands do not have a content problem. They have a consistency problem caused by having no repeatable format.
Growth Insights
Dashboards full of metrics create the feeling of understanding without the reality of it. Pick fewer numbers and act on them.
Digital Strategy
Recognition comes from repetition across touchpoints, not from a logo refresh. Here is what to standardise first.
