Concept launch sequence: teaser, reveal and conversion posts for a fashion e-commerce drop.
A three-phase launch concept built around a single visual idea.
Phase one creates anticipation with cropped product details and countdown stories. Phase two reveals the collection through carousel posts that show fabric, fit and styling. Phase three drives traffic with retargeting creative for cart abandoners.
Deliverables: 12 feed posts, 9 stories, 3 reels, 1 carousel set and a paid variant of each creative.
Demo Work
Concept lead-gen campaign for a B2B consulting firm with instant form and retargeting.
Demo Work
Concept sponsored content campaign targeting technology decision makers.
Demo Work
Concept search campaign structure with ad groups, extensions and negative keyword strategy.
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