Concept weekly Reels series for an independent restaurant covering dishes, service and the room.
A twelve-week Reels concept built for an independent restaurant that needs a table filled on a quiet Tuesday, not a viral moment it cannot repeat.
The series rotates through three formats that a small kitchen can actually sustain: one dish shot start to finish with the chef calling the steps, one thirty-second pass through the room during service, and one short answer to a question the staff hear at the table every week. Every Reels opens on motion in the first second and closes on the same booking instruction.
Deliverables: 12 Reels scripts with shot lists, cover frame direction, caption framework, hashtag set and a weekly posting schedule tied to the restaurant's service rhythm.
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