Concept thumbnail system and channel identity for an education brand.
A scalable thumbnail system rather than one-off artwork: a fixed template, three type sizes, a colour rule that signals topic, and a face-and-text formula that stays readable at mobile size.
Includes channel banner, end screens, watermark and a Shorts cover set.
Deliverables: 12 thumbnails, channel banner, watermark, end screen set, 6 Shorts covers.
Demo Work
Concept launch sequence: teaser, reveal and conversion posts for a fashion e-commerce drop.
Demo Work
Concept lead-gen campaign for a B2B consulting firm with instant form and retargeting.
Demo Work
Concept sponsored content campaign targeting technology decision makers.
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